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Zoetis Provides a Dog-Lover's Bliss in New Campaign for Simparica Trio

Creative 206 Add to collection

Delivered by Orchard and BMF, the campaign began to roll out in Australia this month

Zoetis Provides a Dog-Lover's Bliss in New Campaign for Simparica Trio

Dog people really, really like dogs – and they want to keep them healthy. They see their pets as important members of the family and many even display pet-parenting behaviours that mimic parent-child relationships. So, Zoetis has partnered with Orchard and BMF to launch its newest product ‘Simparica Trio’, a monthly chew that offers triple protection against fleas and ticks, intestinal worms and deadly heart-worm in dogs.

Simon Keenan, associate director companion animal marketing, Zoetis, said: “We are excited to be working with both Orchard and BMF. The campaign puts the Triple Protection of Simparica Trio front and centre and is designed to resonate with dog owners who enjoy spending time with their pets and are emotionally interested in doing the best for their welfare. The collaboration between the agencies has been fantastic and they have managed to deliver a campaign that has clear, product proof points making Simparica Trio the ideal choice for fleas and ticks, intestinal worms and heartworm protection for dogs.”

Managing partner, Orchard, Wai Kwok, added: “This campaign showcases what we can achieve when we combine the strengths of both agencies to best meet our client’s needs, bringing together Orchard’s unrivalled digital and animal health experience with BMF’s distinctive creativity and retail effectiveness.”

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Agency: BMF

Creative Directors: Tim Condrick and Roy Leibowitz

Senior Art Director: Brennan Carrick-Clark

Art Directors: Frankie Rimi-Cheng and Jack Robertson

Copywriters: Stephanie Zefferino and Rob Boddington

Planners: Laura Ovens and Lucielle Vardy

Managing Partner: Wai Kwok

Senior Account Director: James Langridge

Project Director: Narinder Kaur

Project Manager: Prax Thandur

Group Account Director: Edward Hughes

Account Manager: India Gates

Head of TV: Jenny Lee-Archer

Agency Producer: Emma Friend


Production Company: Photoplay

Director: Scott Otto Anderson

Executive Producers: Oliver Lawrence and Emma Thompson

Post Production: Blackbird

Editor: Simon Ngoo

Sound and Music Production: Rumble Studios

DOP: Daniel Ardilley

Art Buyer: Basir Salleh

Senior Designer: Melinda Cole

Retoucher: Rhiannon Jansma

Integrated Producer: Simone Plaza

Photographer: Nick Bowers

Production Company: The Kitchen Creative Management

Producers: Emma Shaw and Zabrina Wong

Genres: Storytelling

Categories: Home, Pet Supplies

Orchard, Wed, 30 Sep 2020 00:02:04 GMT