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Zoe Saldana Joins Snoop and Bad Bunny in Living Corona Beer’s 'La Vida Más Fina'

Creative 16.8k Add to collection

In partnership with MullenLowe Los Angeles, Anonymous Content, MPC and Barking Owl, Corona’s latest spot will debut this Sunday during the U.S’s 78th annual Golden Globe Awards

Zoe Saldana Joins Snoop and Bad Bunny in Living Corona Beer’s 'La Vida Más Fina'
Working towards a 'better you' shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness. 

“There’s no better way to go with the flow of life than with a cold beer. It’s always been in me to strive for a balanced perspective, and together with Snoop, Bad Bunny, and Corona we are encouraging people to live ‘La Vida Mas Fina’”, commented Zoe.

Continuing the narrative from Corona’s 'Shell Phone' commercial that debuted this past fall, the new :30 second spot titled 'Zoe Makes Three' features Snoop and Bad Bunny adding Zoe to a three-way call just to say 'hey', officially making her a part of la familia Más Fina.


The film will debut this Sunday evening during the U.S’s 78th annual Golden Globes and additional work will begin to roll out throughout the spring.

“We are thrilled to welcome Zoe to la familia and look forward to having her pick up the shell phone for Corona Premier!” said Ann Legan, vice president of brand marketing, Corona.

In partnership with MullenLowe Los Angeles, Corona’s 'La Vida Más Fina' campaign launched in August 2020, with the original godfather of chill, Snoop Dogg, and joined shortly after by Latin crossover artist, Bad Bunny. In the campaign, each pop culture icon brings their unique perspective on what truly makes life finer, featuring perspective on time, relationships, priorities, and the keys to contentment.

As written on every bottle, Corona is crafted to be 'La Cerveza Más Fina' ('The Finest Beer'), and the campaign takes this philosophy a step further. Translated as 'The Fine Life', the tagline is intentionally in Spanish, symbolising a heightened recognition of Corona’s heritage and the growing Hispanic population in the United States.

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Client

Client: Corona Beer

Production

PRODUCTION COMPANY: Anonymous Content

Director: Tim Godsall

Executive Producer: SueEllen Clair

Line Producer: James Graves

DP: Tim Hudson

Agency

AGENCY: MullenLowe LA

CEO: Lee Newman

Managing Director: Javier Passerieu

Head of Strategy: Mollie Partesotti

Group Strategy Director: Anna Vlajkovic

Senior Brand Strategist: Sheida Karami

Executive Creative Directors: Carlos Alija and Laura Sampedro

Group Creative Director(s): Barton Corley and Jeff Beberman

Creative Director: Patrick Simkins

Senior Copyrwriter: Gloria Concepcion

Senior Art Director: Forest Abruzzo

Art Director: Will Holmes

Writer: Ryan Niland

Head of Integrated Production: Kate Hildebrant

Producers: Alyson Buoncristiani and Marco Vidalis

Director of Art Production: Karen Youngs

Director of Business Affairs: Davina Turnbull

Senior Business Affairs Manager: Nickie Kolb

Group Account Director: David McKenzie

Account Director: Caroline Hanley

Account Supervisor: Heloise Palacio

Senior Account Executive: Lane Davis

Director of PR: Erica Samadani

Group Account Director: Kayla Gorski

Account Supervisor: Lisl Magboo

Account Executive Aureal Cordero
Production Service

PRODUCTION SERVICE COMPANY: LATITUDE 18 Films

Executive Producers: Santos Rivera and Gerry Rivera

Line Producer: Patti Getker

Editorial

EDITORIAL: Arcade Edit

Editors: Laura Sanford and Paul Martinez

Assistant Editors: Paulo Miramontes and Fernando Raigoza

Executive Producer: Crissy DeSimone

Senior Producer: Kirsten Thon-Webb

COLOuR CORRECT: MPC Los Angeles

Colourist: Ricky Gausis

Assistant Colourist: Sam Ziaie

Executive Producer: Meghan Lang Bice

Producer: Caitlin Forrest

Associate Producer: Alex Zhao

VFX

VFX: MPC Los Angeles

VFX Shoot Supervisor: Morten Vinther

Creative Director/Lead Flame Artist: Claus Hansen

VFX Senior Producer: Susan Harris

Flame Artists: Andre Arevalo and Theo Maniatis

Managing Director: Robert Owens

Executive Producer: Karen Anderson

Coordinator: Tanner Hladek

VFX: MPC London

Flame Artist: Judy Roberts

Producer: Mireille Antoine

Nuke Compositor: Mike Simons

VFX: MPC Bangalore

Senior Production Manager: Neela Kumuda Parankusham

Senior Nuke Compositor: Geetesh Gajanan Tari

Music and Sound

AUDIO POST: Barking Owl

Sound Design/Mixer: AJ Murillo

Assistant Mixer: Mikayla Peterson

Creative Director: Kelly Bayett

Producer: KC Dossett

Genres: Comedy, People

Categories: Beers, Alcoholic Beverages

MullenLowe U.S., Fri, 26 Feb 2021 12:50:00 GMT