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Zodiak Advertising Appoints Donald Hamilton


Company commits to growth plans with new UK MD

Zodiak Advertising Appoints Donald Hamilton

Donald Hamilton has been appointed Managing Director UK of independent Publisher Trading Desk Zodiak Advertising.

Zodiak Advertising is a division of digital and branded content company Zodiak Active (part of the Zodiak Media Group) and currently trades over 6.6 billion impressions per month - mostly in UK, Italy, US and Spain.  Hamilton’s appointment is an essential part of the company’s strategy to create the right structure and offering to help it achieve its ambition of becoming an industry leader in the Programmatic Buying sector.

In his new role Hamilton will oversee the sales, business development and revenue generation for the company in the UK, using his in-depth industry knowledge to build the right team, technology and products required to help publishers maximise the yield and profitability of their online inventory. With a track record of helping to grow, inspire and challenge businesses and their staff to reach their potential, Hamilton also has over 20 years’ experience of digital marketing and data with senior positions at Improve Digital, Wunderloop, Adlink and Claritas. Prior to this appointment he was a director at Zodiak Active.

Rather than using the typical ‘one size fits all’ solution of most technology providers in the Programmatic Buying space, Zodiak Advertising will be focusing on providing a winning combination – bringing together the best bespoke technology for each individual publisher’s own unique needs with some of the best thinking in the business.  This fusion of technology, intelligence, analysis, experience and support will be the difference that helps publishers optimise revenue growth from their online advertising. 

In particular, Zodiak Advertising will be helping publishers to:

- Optimise yield
- Monetise desktop and mobile inventory
- Run private marketplaces
- Optimise Real Time Bidding (RTB) to manage and sell inventory
- Ensure safe and transparent controls across their digital landscape
- Allow the publisher to maintain and manage their premium inventory
- Allow publishers to control their inventory within the programmatic environment  

Nicola Drago, Senior Vice President Strategy & New Business at Zodiak Active, comments: “We are firmly committed to building our position as an industry leader in Real Time Buying and to helping our clients optimise the value they achieve from their inventories long term.  Donald’s industry knowledge, leadership skills and passion for the business make him not only the right person to take Zodiak Advertising forward – but also to help publishers regain the power they have lost to networks and agencies over the past few years.”

Hamilton concludes: “We are aware that in today’s market the publisher is being pushed on many fronts; agencies, networks and technology partners are all driving and controlling inventory and margins are being depressed.  In addition, publishers are being squeezed by the increasing amount of consumer-created content through the newer digital channels such as Facebook and Youtube.  If they want to take back responsibility they need to understand who their ‘frenemies’ are and collaborate with each other for the good of the publishing sector as a whole – we plan to play an important role in facilitating this."

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