Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Zlatan Ibrahimović to Star in New Volvo V90 Marketing Campaign

Creative 0 Add to collection

New campaign starring former Paris Saint-Germain F.C. striker launches May 30th

Zlatan Ibrahimović to Star in New Volvo V90 Marketing Campaign

Volvo Cars is set to launch a new V90 marketing campaign featuring global footballing star Zlatan Ibrahimović.

The new campaign, which airs for the first time on May 30th, comes following speculation of further collaboration between the former Paris Saint-Germain F.C. striker and the Swedish premium carmaker.

“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.

Volvo Cars and Zlatan worked together in a memorable 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.

Since its launch earlier in the year the new V90 has received positive reviews from media around the world. Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate.

Find out more via Volvo Cars’ social media channels and see the new campaign start on Monday, May 30th at 8.15PM CET.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

lbbonline.com, Thu, 26 May 2016 13:28:18 GMT