Zlatan Ibrahimovic Runs Wild with Volvo
Forsman & Bodenfors has teamed up with Zlatan Ibrahimovic to create a wild and windswept celebration of Sweden for Volvo cars. The agency has been riding high on the success of its Volvo trucks stunts, the most recent of which saw Jean-Claude Van Damme perform the splits between two moving vehicles. For their Volvo cars account, they've set the Sweden and Paris Saint-Germain player against the snowy drama of the Swedish landscape.
"It's our country's unique nature that inspires and challenge the people at Volvo when they develop their cars. It's also here, at home, in the magnificent wilderness that they find their strength. Just as Zlatan does," explained a spokesperson at F&B.
The film was directed by Academy's Seb Edwards and it contains the unmistakable touch of DP Mattias Montero.
Credits
Title: Made by Sweden
Advertiser: Volvo Car Corporation
Client: Åsa Borg, Per Carleö, Mikael Karlsson
Agency: Forsman & Bodenfors
Copywriter: Fredrik Jansson
Art Director: Andreas Malm, Karl Risenfors
Assistant Art Director: Nicolas Peyrau
Agency Producer: Alexander Blidner
Account Director: Anders Bothén, Hans Andersson, Erik Sollenberg
Account Executive: Martin Johansson
PR Strategist: Desirée Maurd
Director: Seb Edwards
Director of Photography: Mattias Montero
Editor: Sam Edwards
Production Company: Academy Films
Producer: Dominic Thomas
Sound Design: Factory Studio
Post Production: Electric Theatre Collective
Music Supervisor: Markus Bergkvist, Music Super Circus
Artist: Zlatan feat. Day
Title: “Du gamla du fria”
Composed by: Richard Dybeck
Arranged by: Max Martin, Style of Eye, Joakim Jarl and Svidden
Produced by: Max Martin for MXM Productions & Style of Eye, Joakim Jarl & Svidden for Front of House.
In collaboration with Forsman & Bodenfors
Mixed by: Max Martin
Recorded by: Max Martin, Shellback and Sam Holland at MXM Studios, Stockholm, Sweden and in Front of House Studios, Stockholm, Sweden
Mastered by: Björn Engelmann at Cutting Room, Stockholm, Sweden
Published by: MXM (arm by Kobalt Songs Music Publishing, Inc.)
Photographer: Calle Stoltz
Post Production: Johan Cabezos, Señor & F&B Factory
