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Zlatan Ibrahimovic Runs Wild with Volvo


Forsman & Bodenfors create 'Made By Sweden' campaign

 Zlatan Ibrahimovic Runs Wild with Volvo

Forsman & Bodenfors has teamed up with Zlatan Ibrahimovic to create a wild and windswept celebration of Sweden for Volvo cars. The agency has been riding high on the success of its Volvo trucks stunts, the most recent of which saw Jean-Claude Van Damme perform the splits between two moving vehicles. For their Volvo cars account, they've set the Sweden and Paris Saint-Germain player against the snowy drama of the Swedish landscape.

"It's our country's unique nature that inspires and challenge the people at Volvo when they develop their cars. It's also here, at home, in the magnificent wilderness that they find their strength. Just as Zlatan does," explained a spokesperson at F&B.

The film was directed by Academy's Seb Edwards and it contains the unmistakable touch of DP Mattias Montero.


Title: Made by Sweden

Advertiser: Volvo Car Corporation

Client: Åsa Borg, Per Carleö, Mikael Karlsson

Agency: Forsman & Bodenfors

Copywriter: Fredrik Jansson

Art Director: Andreas Malm, Karl Risenfors

Assistant Art Director: Nicolas Peyrau

Agency Producer: Alexander Blidner

Account Director: Anders Bothén, Hans Andersson, Erik Sollenberg

Account Executive: Martin Johansson

PR Strategist: Desirée Maurd

Director: Seb Edwards

Director of Photography: Mattias Montero

Editor: Sam Edwards

Production Company: Academy Films

Producer: Dominic Thomas

Sound Design: Factory Studio

Post Production: Electric Theatre Collective

Music Supervisor: Markus Bergkvist, Music Super Circus

Artist: Zlatan feat. Day

Title: “Du gamla du fria”

Composed by: Richard Dybeck

Arranged by: Max Martin, Style of Eye, Joakim Jarl and Svidden

Produced by: Max Martin for MXM Productions & Style of Eye, Joakim Jarl & Svidden for Front of House.

In collaboration with Forsman & Bodenfors

Mixed by: Max Martin

Recorded by: Max Martin, Shellback and Sam Holland at MXM Studios, Stockholm, Sweden and in Front of House Studios, Stockholm, Sweden

Mastered by: Björn Engelmann at Cutting Room, Stockholm, Sweden

Published by: MXM (arm by Kobalt Songs Music Publishing, Inc.)

Photographer: Calle Stoltz

Post Production: Johan Cabezos, Señor & F&B Factory

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Genres: Scenic

Categories: Cars, Automotive

Forsman & Bodenfors, Tue, 28 Jan 2014 17:02:26 GMT