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Zippo Lights up 4/20 with High-Class Collection

17/04/2024
Advertising Agency
New York, USA
88
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The four-piece limited-edition collection features sophisticated lighter designs, aiming to elevate the cannabis holiday

Zippo Manufacturing Company, the world-renowned maker of the iconic windproof lighter, is redefining 4/20 with the launch of its '20th of April Collection.' The high-design collection represents a departure from clichés surrounding the holiday, instead focusing on elevating the smoking ritual with sophisticated accessories designed to meet the discerning tastes of modern cannabis enthusiasts.


The '20th of April Collection' consists of four meticulously crafted lighters, each embodying Zippo's commitment to quality and innovation. Set on High Polish Brass models, the assortment features a range of designs, from playful, to abstract, to elegant. Each piece in the collection exudes sophistication and refinement, catering to the desires of cannabis consumers who value form as much as function.


"At Zippo, we understand that cannabis enthusiasts want accessories that reflect their personality and desire to live with confidence," said Lucas Johnson, associate vice president of global marketing at Zippo Manufacturing Company. "With the '20th of April Collection,' we want to embrace the spirit of the holiday but offer a range of lighters that combines practicality with premium quality. These are lighters you would be equally proud to use as to display on your coffee table or bookshelf."

Discover the collection with prices starting at $37.95 exclusively available here.

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