For the UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept ‘Orange Sponsors You’. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament.
Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign featuring the iconic Zinedine Zidane. The former leader of “Les Bleus” is the head of fan recruitment. His mission, with the help of his young assistant Henri is to find the very best fans all over the world and bring them to the competition. The film will be broadcast in different formats, both on TV and digital across Europe, Africa and the Middle East.
Cécile Lejeune, Worldwide Account Director at Publicis Conseil, said: "The UEFA Euro 2016 is a great opportunity for Orange to create a global image campaign across 28 countries and demonstrate how this international brand will actually bring people closer to what really matters to them… football!"
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Audio Post Production: Prodigious
Music Production: Michel Legrand
Producer: Joel Tessonneau
Editor: Salvador Valdez & Yann Malcor
Post Production Company: Prodigious
Producer: Pierre-Arthur Goulet
VFX Supervisor: Guillaume Nadaud
Director: Ivan Grbovic
Producer: Patrick Barbier
Production Company: Wanda Productions
Media Agency: Havas Media International
Planner: Julien Mathieu
Account Management: Cécile Lejeune, Guillaume Foskolos
Art Director: Thomas Chatenay
Copywriter: Guillaume Sabbagh
Creative Agency: Publicis Conseil
Executive Creative Director: Marcelo Vergara
Planners: Libby Little
TV Producer: Pierre Marcus, Timothé Rosenberg, Prodigious
Categories: Mobile Network, Consumer Electronicslbbonline.com, Thu, 02 Jun 2016 16:45:43 GMT