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Zinedine Zidane is the Big Boss in This Eurotrip of an Orange Spot

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Publicis Conseil and POKE launch new campaign for UEFA Euro 2016 with flashy film directed by Ivan Grbovic

Zinedine Zidane is the Big Boss in This Eurotrip of an Orange Spot

For the UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept ‘Orange Sponsors You’.  Developed by the Publicis Group agency POKE, the new platform will go live during the tournament.

Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign featuring the iconic Zinedine Zidane. The former leader of “Les Bleus” is the head of fan recruitment. His mission, with the help of his young assistant Henri is to find the very best fans all over the world and bring them to the competition. The film will be broadcast in different formats, both on TV and digital across Europe, Africa and the Middle East. 

Cécile Lejeune, Worldwide Account Director at Publicis Conseil, said: "The UEFA Euro 2016 is a great opportunity for Orange to create a global image campaign across 28 countries and demonstrate how this international brand will actually bring people closer to what really matters to them… football!"




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Music

Audio Post Production: Prodigious

Music Production: Michel Legrand

Producer: Joel Tessonneau

Offline

Editor: Salvador Valdez & Yann Malcor

Post Production / VFX

Post Production Company: Prodigious

Producer: Pierre-Arthur Goulet

VFX Supervisor: Guillaume Nadaud

Production Company

Director: Ivan Grbovic

Producer: Patrick Barbier

Production Company: Wanda Productions

Media Agency

Media Agency: Havas Media International

Planner: Julien Mathieu

Creative Agency

Account Management: Cécile Lejeune, Guillaume Foskolos

Art Director: Thomas Chatenay

Copywriter: Guillaume Sabbagh

Creative Agency: Publicis Conseil

Executive Creative Director: Marcelo Vergara

Planners: Libby Little

TV Producer: Pierre Marcus, Timothé Rosenberg, Prodigious

Categories: Mobile Network, Consumer Electronics

lbbonline.com, Thu, 02 Jun 2016 16:45:43 GMT