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Zillow Names AMP Agency as Digital Agency



Agency will focus on the brand's digital transformation of the real estate transaction

Zillow Names AMP Agency as Digital Agency

Digital first full-service marketing firm AMP Agency today announced it has been named digital agency for Zillow, which is evolving from a search-and-find platform to a company transforming the way people buy, sell and rent homes.

AMP will focus on Zillow’s digital transformation of the real estate transaction, which will enable a seamless home shopping experience via proprietary data, technology and industry partnerships.

“Zillow has committed to dramatically expanding their business and creating innovative customer offerings going forward, which is why we sensed a natural fit early in the process of earning this account,” says Gary Colen, chief executive officer at AMP Agency. “It is an exciting time to be working with Zillow as we support their formidable business goals.”

Mandates for the lead digital agency are focused on customer experience strategy, design and personalisation.

“Zillow is in the midst of a significant, transformative chapter in our company’s history as we move to make it easier for people to buy, sell, rent and finance homes,” says Aimee Johnson, chief marketing officer at Zillow Group. “The customer is our North Star and the AMP team has a proven track record of delivering creative and meaningful customer experiences, all while working in complex and evolving conditions. We’re excited about what our new partnership can achieve, together.”

The four-month competitive pitch process was managed by the Mercer Island Group, a business management consultancy based in Washington.

“The AMP Agency team is the right digital agency at this critical point in time for the Zillow Group,” noted Robin Boehler, founding partner of Mercer Island Group. “They bring exceptional technical expertise, strong strategy and creative capabilities, and are the perfect culture fit for this innovative market leading client.”

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Categories: Estate, Real Estate

Marketing Matters, Fri, 28 Feb 2020 14:11:17 GMT