Uncloudy & Co has premiered a new film for Zenuity AB, a joint venture between Volvo Cars and Veoneer that focuses on developing software for self-driving cars and advanced driver-assistance systems.
“The concept of autonomous driving technology is quite complicated. When one wants to introduce a new product of such intricacy to the world, they should better do it in a way that everyone can grasp. At least that is our aim with the new film introducing our software to the world” suggests Catarina Falkenström, head of communication at Zenuity.
“We stand for the intelligent part (brain) of the car and for us, safety is a guiding star” claims Shilan Demir, program manager autonomous drive at Zenuity. “With this movie we want to demonstrate one of our stepping stones towards fully autonomous driving technology. The vehicle in the film takes precautionary action when it doesn’t see what is unclear further down the road. This film is another way to showcase our product, the self-driving car to the end user.” she concludes.
There seems to be a lot of buzz around autonomous driving at the moment. We need to look no further than CES this year, to see that. Many automotive companies invest a lot of resources in developing autonomous driving technologies and advanced driver assistance systems. But, according to Andreas Panagiotopoulos, brand experience director at Uncloudy and Co, “the general public cannot fully grasp how the software will really work, due to the convolution of its subject matter.
“We wanted to create a film explaining a complicated technology in a visually relatable way. When B2B tech companies attempt explaining their products they are usually inclined to doing it in flat explainer film formats, restricted to those who understand tech already. We wanted to do something different. We wanted to tell a story to a broader audience. And that story aims to break down autonomous driving for just about everyone.”
The film premiered during CES 2019 in Las Vegas where it was complemented by digital tools showcasing Zenuity’s product line. The CGI of the movie was produced by award winning Filmgate, best known for CGI productions in movies like Woman In Black and The Wave.