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ZenithOptimedia's Newcast Wins Lactalis Media Account

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Lactalis encompasses cheese brands Seriously Strong, President and Galbani

ZenithOptimedia's Newcast Wins Lactalis Media Account

Newcast, the branded content division of ZenithOptimedia, has been appointed by Seriously Strong, President and Galbani, some of the UK’s leading cheese brands, to be their digital agency of record in the UK. Newcast was awarded the business following a competitive pitch against three creative digital agencies, as part of a decision to embrace a wider brand building direction in the UK.

Newcast will be responsible for digital creation and social content across multiple platforms, and will also continue their current remit of creating and developing the right media partnerships for Lactalis brands in the UK, starting with projects for Seriously Strong, President and Galbani.

Heloise Le Norcy-Trott UK Group Marketing Director at Lactalis, commented: “Newcast plugs the gap that is missing between media and digital agencies, and demonstrated its ability to create innovative integrated strategies to drive return on investment. The capability of Newcast to produce engaging creative combined with collaborative media partnerships means the agency can be a true strategic partner to the business.”

Christine Beardsell, UK Managing Director, Newcast said: "Too much great content today falls between the cracks of media agencies and creative agencies. The Newcast team represents the perfect mix of talent that can now straddle these two worlds and provide our clients with solutions that ensure great content is always seen.  The real magic happens when you can fine tune the balance between original content, co-created content and paid distribution -- maximising a brand's earned media potential."

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Categories: Food, Dairy

Zenith, Thu, 13 Aug 2015 13:28:05 GMT