ZenithOptimedia Names Chief Information Officer

ZenithOptimedia, the ROI agency, has today announced the appointment of Ian Liddicoat as Chief Information Officer to further drive its data-led communications solutions for clients.

In this newly created role, Ian will work across ZenithOptimedia UK and Worldwide, to enable the agency  to better harness the power of data and technology in its Live ROI approach for clients.

Ian brings a wealth of experience within the field of data-driven marketing, having held senior management positions within Data Analysis, Direct Marketing, Information Technology, Risk Management, Marketing Strategy and latterly Consultancy services. 

He joins ZenithOptimedia from global professional services firm Towers Watson, where he set up the company’s Marketing Sciences practice; using in-depth analysis techniques and integrating new technologies to maximise the efficiency of marketing and advertising activity.

Ian’s career started in Government as a senior analyst within the Ministry of Defence, before moving to Equifax, heading up both the company’s Direct Marketing and Credit Scoring divisions. Following a stint at Draft Worldwide, Ian set up his own consultancy business, Monday International, which was quickly snapped up by Grey Worldwide. Ian would spend seven years within the WPP network, growing the business into MDS Global Consulting, providing marketing consultancy solutions for clients such as Adobe, Fidelity, BAT and Microsoft.

Tim Hipperson, CEO, ZenithOptimedia Group comments:“A sophisticated comprehension of data, and the tools necessary to unlock the insights that lay beneath, is vital to every single facet of our business. Ian brings more than two decades of experience and capability to a crucially important role for ZenithOptimedia moving forwards, further enhancing our ROI-agency proposition with data at its heart.”

Ian Liddicoat, CIO, ZenithOptimedia Group comments:  “ZenithOptimedia is already clearly positioned as the ROI agency with an existing depth of expertise in planning, buying and analytics. Increasingly our clients will require an integrated view of the drivers of consumer behaviour throughout the customer journey and increasingly in real time. We are very well placed to expand our capability in this area and partner with our clients to address a broad range of strategic business issues.”