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ZenithOptimedia Announces Leadership Changes in Greater China

Media Agency
London, UK
Mykim Chikli promoted to CEO of ZenithOptimedia Greater China

ZenithOptimedia announced a number of leadership changes in their Greater China operations.

Mykim Chikli, previously CEO of ZenithOptimedia China, is promoted to CEO of ZenithOptimedia Greater China, with immediate effect.

Gerry Boyle, APAC Chairman of ZenithOptimedia said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent. The key features of Mykim’s leadership have been building the strongest possible management team and client relationships, and it’s these foundations which have now allowed her to take on these increased responsibilities. Our business in China is among the most diversified businesses we have globally, and amongst many other things, Mykim will be looking to build our Performics and Newcast businesses across Greater China with the same outstanding business results.”

Mykim Chikli said, “I am very proud of our team and our work, and I am grateful for the trust and collaboration with our clients. The secret to our success is the amazing blend of talent, expertise and passion. Our agency has been dramatically transformed to become the communication partner of our clients. Taking on more responsibilities in the region is a fantastic opportunity for me to continue to drive the necessary change in our business beyond China.”

In addition to increased geographical responsibilities, Mykim will also assume regional client leadership responsibility for the LVMH business.

As Mykim takes on an increased scope, so will SiewPing Lim who is promoted to CEO of ZenithOptimedia China, with immediate effect.

Mykim said of the appointment, “SiewPing has been a wonderful addition to our team, and since joining us 17 months ago, has brought a fantastic energy and focus to our business in China. SiewPing has a brilliant understanding of what clients, both existing and new, are looking for from the agency. Her dedication and commitment to both our clients, and to our own business is unswerving. She is a great leader who will drive the ambition of the agency, and just the person we want in the chair in this important market.”

SiewPing Lim commented, “I look forward to building on the strong foundation that Mykim and past leaders of ZenithOptimedia China have built. My aim is to grow the agency to the next level, both in terms of business scale and our ability to continue thriving in this transformative era. We have many assets that form the basis of strong growth: great people with remarkable combination of aptitude and attitude plus an enviable client portfolio. I have every confidence that the China team, with strong support from Mykim in her new role, our APAC leadership team and the Publicis Groupe, will take the agency to the next level.”

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