Zeb Barrett Joins Pigeon as VP Strategy, Toronto

Elyse Boulet, president and managing partner, Pigeon Brands Inc., today announced the appointment of Zeb Barrett as its new VP Strategy, Toronto. In response to growth and demands from existing clients, along with a number of significant new client wins, Pigeon is continuing to expand its strategic capabilities.

“We are excited to welcome Zeb as Pigeon continues to expand its offerings in delivering more global and local brand-building work. For years, strategy has always been at the forefront of great design and great brands at Pigeon. Zeb joining the Pigeon team ensconces us as a fully-committed and even stronger player in the global strategic branding arena.”

“Design thinking continues to be at the forefront of leading brands throughout the world,” stated Zeb. “Pigeon’s knowledge of brands, insights into the consumer psyche, and comprehensive involvement and excellence in the retail environment were paramount in my decision to join this exceptional team. As the VP Strategy, my role is to elevate the strategic piece even higher than it is today at Pigeon, and bring our clients unique insights and perspectives to enhance their competitive ability in this confused and cluttered marketplace.”

As a founding board member of the Account Planning Group of Canada, Zeb comes to Pigeon with 15+ years of strategic planning experience, working in leadership positions in some of the country’s top brand communications agencies. His career in strategy has been marked by a strong breadth of categories and challenges to be solved on many of the world’s best brands, including Kraft, Budweiser, Toronto FC, SportChek, Maple Leaf, AstraZeneca, and Wiser’s Canadian Whisky, to name a few. Zeb joins Pigeon from Art and Mechanical, and he previously held leadership roles at Huge, Havas, Anomaly, and Rethink.

Pigeon CEO, Thomas Pigeon noted: “Whether in store or on-line, the battle for consumer share of mind and share of pocket is fiercer than ever. Pigeon continues to evolve by building strategic bench strength, and with the addition of Zeb, we will ensure that we offer our clients significantly enhanced branding solutions. From our roots as a package design firm and as branding experts, over the years we have expanded to become a brand-centric communications firm, serving our clients from the brand on up in all areas of their integrated marketing needs.”

Working in conjunction with Stéphane Crevier, Pigeon’s VP brand strategy and growth, Montreal, Zeb will continue to elevate brand strategy across Pigeon’s three offices by helping develop a keen understanding of consumer needs leading to stronger brand and product design for our clients.