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Zauberberg Director Daniel Soares Goes Big for Hyundai and Innocean

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Director recently signed to the Berlin-based production company
Zauberberg Director Daniel Soares Goes Big for Hyundai and Innocean

This spot for Hyundai is a special project brought to life, made possible by the trust of its protagonists and direction of its creatives.

Starring Loretta Stern as a mother, and Leonie Hoffman as the child, the spot was directed by Daniel Soares and created together with Innocean Berlin for Hyundai.


The work launched as Zauberberg signed Daniel Soares its roster of directors. The team at Zauberberg sat down with Daniel to find out more...

Q>How was your experience working commercially with Zauberberg in Germany after having worked mainly in the US on most of your branded projects?

Daniel> Lovely. Everybody was so great at what they do from the first day of pre to last day of post production. I had a really good time making this spot. Zauberberg is a very special place. They have this beautiful big house in the outskirts of Berlin and being there, it felt like a big family.

They don't do just great ads, they also cook great!

Q> Can you explain your approach to the ‘Go Big’ project knowing you would be dealing with real people & sensitive stories yet applying it to a commercial format.

Daniel> These type of projects are tough and I almost didn't want to do this project because of how sensitive it is. Ultimately I think it's great that brands are doing this type of work because it just normalizes things like Cerebral Palsy.

When I met Leonie, I knew we were doing the right thing. She was genuinely excited about being part of this project. Those things you can't fake. So all in all I just tried to stay on course with this idea of integrity.

Ultimately I like these type of projects because they are meaningful.

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Agency: Innocean Berlin

European CCO: Gabriel Mattar

Executive Creative Director ECD: Ricardo Wolff

Art Director: Bianca Heusch

Copywriter: Andy King

Agency Producer: Jalal Hachim

Business Director: Andrea Razeto

Sr Account Director: Sven Kübler

Production: Zauberberg Productions

Director: Daniel Soares

DOP: Jacob Moller

Exc. Producer: Jakob Rühle

Line Producer: Eva Strittmatter-Power

Post Producer: Nina Icks, Kristin Geyer

Assistant Producer: Amber Moog

Assistant Producer: Alexander Mann

Production Assistant: Sarah Jansen

AL: Remo Acconcia

1st AD: Andrew Hoffmann

Gaffer: Mirko Fricke

Art Director: Anne Zentgraf

Styling: Simone Eichhorn

MakeUp: Michael Faralewski

1st AC: Tobias Kaffenberger

2st AC: Fritz Butze

VTR: Daniel Böse

DIT: Patrick Lang

Colorist: Julien Alary

Editor: Oliver Stumpf

Vfx: James Johnston

Musik: Markus Almqvist

Sounddesign: Denis Elmaci

Hero: Loretta Stern

Child: Leonie Hoffmann

Balletttänzerin: Maria Boumpouli

Categories: Automotive, Cars

Zauberberg, Mon, 03 Feb 2020 15:06:21 GMT