VEEV, the world’s firs Acai berry spirit, serving as an alternative to vodka, has launched its newest spots. The work is a new digital campaign from VEEV and creative agency Zambezi, and represents VEEV’s first foray into marketing their product, which has seen steady growth since its inception in 2007 in market share.
The campaign encourages drinkers to “cheat on their vodka” without feeling any regret, because the VEEV flavor is much more smooth than your regular vodka. 30 and 60 second spots will run as pre-roll and in-ad placements online.
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Director: Jon Runkle
DOP: Andrew Gage
Production Company: Piece Productions
Editor: Ling Ly
Creative Agency: Zambezi
Art Director: Chris Rutkowski
Copywriter: Jaysn Kim
Executive Creative Director: Brian Ford
Executive Producer: Alex Cohn
Managing Director: Chris Raih
Producer: Katrina Nahikian
Categories: Spirits, Alcoholic Beverageslbbonline.com, Tue, 16 Sep 2014 09:42:18 GMT