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Zambezi's VEEV Campaign Wants You to 'Cheat' on Your Vodka

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Piece Productions' Jon Runkle shows us what happens when you get caught cheating on your drinks

Zambezi's VEEV Campaign Wants You to 'Cheat' on Your Vodka

VEEV, the world’s firs Acai berry spirit, serving as an alternative to vodka, has launched its newest spots. The work is a new digital campaign from VEEV and creative agency Zambezi, and represents VEEV’s first foray into marketing their product, which has seen steady growth since its inception in 2007 in market share.

The campaign encourages drinkers to “cheat on their vodka” without feeling any regret, because the VEEV flavor is much more smooth than your regular vodka. 30 and 60 second spots will run as pre-roll and in-ad placements online.




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Production Company

Director: Jon Runkle

DOP: Andrew Gage

Production Company: Piece Productions

Offline

Editor: Ling Ly

Creative Agency

Creative Agency: Zambezi

Art Director: Chris Rutkowski

Copywriter: Jaysn Kim

Executive Creative Director: Brian Ford

Executive Producer: Alex Cohn

Managing Director: Chris Raih

Producer: Katrina Nahikian

Client

Advertiser: VEEV

Genres: Comedy

Categories: Spirits, Alcoholic Beverages

lbbonline.com, Tue, 16 Sep 2014 09:42:18 GMT