Zambezi Named Lead Agency for Cox Automotive

Following a competitive review, Cox Automotive has selected LA-based Zambezi as lead brand strategy and creative agency for its Autotrader and Kelley Blue Book brands. 

Cox had previously been with agency Doner for the last 16 years. 

Zambezi will work across all creative platforms: TV, print, digital and social. New campaigns for both Autotrader and Kelley Blue Book are scheduled to launch in the first half of 2016.