Zales Jewelers' Latest Collection for Fashion Designer Vera Wang Has Gone to the Dogs

To promote fashion designer Vera Wang's bridal collection with Zales, independent ad agency Juliet conceptualised 'Fuerver Love', an episodic IGTV mini-series starring Vera’s dog Lola in which a cast of other instafamous furry friends vie for Lola’s attention in hopes of being selected as Lola’s 'paw-partner' in life.

Airing on Zales Instagram, viewers can tune-in weekly to get a glimpse into the background of the likely suitors and how they set themselves apart from the pack. Each week followers can vote on their choice for top dog and watch the full episodes.

Lola’s potential suitors are some of the hottest influencer pups on the planet. - Pavlov, Darrell, Brodie, Tika + VOICE, Benji and Crusoe with guest appearances by Mrs.Maverick and Boobie Billie. 

Kira Montgomery, head of connections, Juliet, comments: “This year we have seen a shift in how people are connecting with brands. Since screen time is growing and social commerce is at an all-time high, we wanted to rethink the typical hierarchy of TV ads serving one purpose, and digital and social ads another. With the Zales Furever Love campaign our goal was to blur the lines between a moment of entertainment and the opportunity to transact.”

John McNamara, vice president of Marketing, Zales, says: “We’re for all types of love here. Even the four-legged kind. So we’re happy to help Vera Wang’s dog, Lola, find her match, and if and when people find their forever love, we’ve got an amazing collection of Vera Wang engagement rings. Exclusive to Zales.”