Zalando Strikes a Chord of Empowerment with adidas
In the week of international women's day, REKORDER's newest productions for Zalando x Adidas have struck a chord. The two refreshing films feature Oumi Janta, Katharina Hingst, Johanna Jaskowska, and Sarah Farina paired in teams to embody this vital message. In the first episode, we see directress Katharina playfully filming Influencer and skate talent Oumi with a super 8 camera. In the next episode, we watch Sarah produce a new music track while Johanna creates one of her famous Instagram filters.
The films were directed by Spanish director Laura Vifer, who has previously worked on Adidas campaigns and sports commercials for Asics, Puma, and Lacoste. REKORDER actively supports the important message of the #shareherpower campaign - it has been produced with a mostly female production crew.
