Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Zalando Strikes a Chord of Empowerment with adidas



#ShareHerPower from REKORDER is a call for all women to make common cause

Zalando Strikes a Chord of Empowerment with adidas

In the week of international women's day, REKORDER's newest productions for Zalando x Adidas have struck a chord. The two refreshing films feature Oumi Janta, Katharina Hingst, Johanna Jaskowska, and Sarah Farina paired in teams to embody this vital message. In the first episode, we see directress Katharina playfully filming Influencer and skate talent Oumi with a super 8 camera. In the next episode, we watch Sarah produce a new music track while Johanna creates one of her famous Instagram filters.

The films were directed by Spanish director Laura Vifer, who has previously worked on Adidas campaigns and sports commercials for Asics, Puma, and Lacoste. REKORDER actively supports the important message of the #shareherpower campaign - it has been produced with a mostly female production crew.

Zalando x Adidas | #ShareHerPower | Sarah Farina & Johanna Jaskowska
Zalando x Adidas | #ShareHerPower | Oumi Janta & Katharina Hingst
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail and Restaurants , Online retailers

REKORDER, Thu, 11 Mar 2021 13:37:20 GMT