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Zalando Delves into the World of Wellness in Latest Campaign with Estée Lauder

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DOLCE provide an ‘80s Italo disco-style track along with sound design and mix for the playful spot

Zalando Delves into the World of Wellness in Latest Campaign with Estée Lauder

Zalando and Estée Lauder’s new campaign showcases a series of bold and relatable films that explore the concept of wellness. Directed by Fiona Jane Burgess and produced by Halal, the campaign exudes positivity and humour – weaving between diverse narratives that show how to break and rewrite beauty routines.

The dynamic edit features stylish and colourful sets, each with a distinct identity that serves as a backdrop for various characters’ personalities and energies to shine through. At the heart of the film is a poem by Cecilia Knapp, which sends the message that there is no one-size-fits-all when it comes to the notion of wellness.

DOLCE sourced an ‘80s Italo disco-style track that utilises bright synths, bouncing bass and a pounding kick to build towards a euphoric climax. DOLCE also provided the sound design and mix for the campaign, reflecting the natural sound throughout and enhancing the playful edit transitions.

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Genres: Music & Sound Design, Fashion & Beauty

Categories: Retail and Restaurants , Retail Stores

DOLCE, Thu, 11 Nov 2021 13:10:11 GMT