Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Zac Efron Puts Bombas Hex Tec Socks Through the Ultimate Performance Test


Bindery and Bombas enlisted Zac to try the socks in a series of unconventional tests to show what they can do

Zac Efron Puts Bombas Hex Tec Socks Through the Ultimate Performance Test

Zac Efron never holds anything back – not when he's singing in a high school, not when he's rescuing people on the beach, and certainly not when he's testing Bombas Hex Tec performance socks.

In a humorous new campaign created by NYC-based indie film and content studio Bindery and in partnership with Bombas, a comfort-focused DTC apparel brand, the spots enlist Zac to test out its performance socks and make sure that they live up to the 'Efron standard.'

In the spot, Zac receives a box of Hex Tec socks from Bombas co-founders - Dave Heath and Randy Goldberg - asking him to put them through the ringer. Zac then engineers a series of tests...some more unconventional than others.

The hero spot, along with a variety of cut-downs and shorter versions, will live on Bombas digital and social channels.

Bombas has had a relationship with Zac since 2017.

For every pair of socks it sells, Bombas donates to those in-need, at risk or experiencing homelessness since socks are the #1 most requested item in US homeless shelters. To date, Bombas has donated over 30MM pairs of socks.


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People

Categories: Underwear, Clothing and Fashion

Bindery, Thu, 16 Jan 2020 21:20:36 GMT