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Z Energy's 'Delight-Fuel' Campaign Makes Paying for Power More Rewarding for All New Zealanders

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Spots from Chemistry mark the first entry of an established non-electricity brand into NZ’s hotly contested electricity market

Z Energy's 'Delight-Fuel' Campaign Makes Paying for Power More Rewarding for All New Zealanders

Westhaven based agency, Chemistry together with Z Energy has announced today, the launch of Z Electric - New Zealand’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.

With no fixed-term contracts, no caps on fuel spend, and no exit fees, the new electricity campaign, created by Chemistry and the Futures Team at Z Energy rewards customers, 5L of fuel for every $100 they spend on power and a bonus 50L of fuel on sign-up, redeemable at any Z Energy forecourt. 

Delivered in conjunction with Flick Energy, which was acquired by Z Energy in 2018 , Z Electric was born out of a desire to reward  loyal customers, not just the newbies who switch power companies.

Susan Young, joint creative director at Chemistry, says: “Bringing to life Z Electric’s unique take on power and fuel was an exciting creative opportunity. Our PowerFuel launch campaign is designed to showcase to New Zealanders that now they have a modern, refreshing, more rewarding, choice of electricity retailer. 

“Our new electricity proposition addresses feedback we saw in research - that most New Zealanders feel that all the usual electricity brands are a homogeneous bunch who simply focus on credits and upfront incentives with lock-ins to attract new customers. As a result many existing customers feel their loyalty is simply not rewarded too,” adds Kaye Coogan-Reeves, product marketer at Flick Electric. 

“Z Electric offers its customers the chance to join a New Zealand company that rewards everyone with regular fuel litres through Z’s award-winning Sharetank in Z App – a feature that enables Z Electric customers to take advantage of their fuel litres themselves or choose to share them with friends and family,” says Penny Wolhuter, Chemistry managing partner.

Z Electric’s new brand and campaign launches this week across outdoor, print, social media and digital video.

Chemistry has worked with Z Energy since 2016 and the Z Energy operated brand Caltex since 2014. The launch of Z Electric follows the successful re-launch of Z Energy’s Pumped rewards programme and a complete repositioning of the Caltex brand last year. 

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CREDITS:

Client: Z Energy

Agency: Chemistry

Joint Creative Directors: Susan Young and Patrick Murphy

Copywriter: Matt Watts

Art Director: Sarah Chernishov

Lead Designers: Paolo Alinea and Angela Watkins

Genres: Dialogue

Categories: Utilities, Electric

Cassells & Co., Fri, 12 Mar 2021 09:37:00 GMT