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Y&R's New HRV Solar Campaign Invites New Zealanders to Make The Sun Work for Them


Available initially in Auckland, the solar product will roll out across New Zealand this year

Y&R's New HRV Solar Campaign Invites New Zealanders to Make The Sun Work for Them

In a single hour, the amount of energy from the sun that strikes the Earth is more than the entire world consumes in a year, so Y&R is calling for New Zealanders to harness this plentiful resource with the latest release of HRV Solar.

"Y&R has been working with HRV for six years, and we're incredibly proud to have taken them from a direct marketing business to producing robust, integrated campaigns, including this latest work for HRV Solar," says Y&R NZ CEO and CCO, Josh Moore.

HRV launches Solar offering.jpgThe multi-layered campaign launches this week, playing on the fact that there's an almost inconceivable amount of energy that has travelled millions of kilometres across the galaxy to power everything from our kitchen appliances to our electric toothbrushes.

The campaign incorporates cinema, video ondemand, online, radio, social, and influencer partnerships; and also sees the conception of a new weather measurement, in a partnership with MetService, to educate New Zealanders about the potential of the NZ sun. MetService now provides daily kilowatt hour reports (the way in which solar energy is measured), that will allow people to see how much sun they can harness to power their homes.

"As part of our on-going vision to help improve Kiwi homes by making them warm, dry and comfortable, HRV Solar builds on years of expertise and experience in NZ homes to offer the latest in-home solar technologies that complement the range of HRV solutions," says Bruce Gordon, Chief Executive Officer of Eco-Products Group (owner of HRV).

"Solar technology has developed to a point of being useful for everyday New Zealanders, and we're excited to offer it to Kiwi home owners."


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VMLY&R Australia, Mon, 29 Jan 2018 00:22:46 GMT