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Y&R's Fresh Meadow Campaign Seeks ‘Queen of All Things Good’ Gwyneth Paltrow's Approval

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Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló’, begs the ultimate question - is it good enough for Gwyneth?

Y&R's Fresh Meadow Campaign Seeks ‘Queen of All Things Good’ Gwyneth Paltrow's Approval

Kaló is New Zealand's first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand - so it's good. 

So good in fact, Y&R believe the one and only 'Queen of All Things Good', Gwyneth Paltrow will love Kaló... just as soon as she tries it.

One tiny Meadow Fresh problem - without a Hollywood-sized budget, Y&R is taking a more authentically Kiwi approach to get Gwyneth to endorse Kaló.

The campaign has launched with a series of TVCs, OOH, digital and social aims to capture Meadow Fresh's favourite, healthy-living celebrity's attention, whilst encouraging Kiwi yoghurt lovers to also try authentic Greek yoghurt.

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Sound Design: Liquid

Production Company

Director: Miki Magasiva

Managing Director: Katie Millington

Producer: Katie Millington

Production Company: Eight

Media Agency

Buyer: Kate Welsh

Client Group Director: Penelope Burns

Media Agency: MBM

Media Supervisor: Amy Greene

Planner: Kate Welsh

Creative Agency

Art Director: Kate Lill

CEO: Josh Moore

Chief Creative Officer: Josh Moore

Copywriter: Ellen Fromm

Creative Agency: Y&R New Zealand

Executive Creative Director: Tim Huse

Head of Design: James Wendelborn

Head of TV / Production: Anna Kennedy

Managing Director: Jono Key


Senior Account Director: Katie Loverich

Senior Producer: Sacha Moore

Planner: Hayley Read

Print / OOH

Photographer: Toaki Okano


Advertiser: Goodman Fielder

Digital Marketing Manager: Kate Swan

Managing Director: Tim Deane

Genres: Music & Sound Design

Categories: Food, Dairy

VMLY&R Australia, Tue, 28 Nov 2017 01:19:52 GMT