Farrokh Madon, Chief Creative Officer Y&R Singapore was named Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards, beating out strong competition from his peers on IAS’s annual list of Singapore’s Most Influential Creatives, a veritable ‘Who’s Who’ of senior creative talent in the Lion City.
Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 7 consecutive years he’s been named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS).
After being named IAS Hall of Fame Creative Director of the Year, Farrokh Madon posted, “Thank you Mum. Thank you dear departed Dad. Thank you to my Wife, The Most Wonderful Woman in the World. Thank you to all the Art Directors I partnered. And a massive Thank You to all the supremely talented and lovely creative people who made me look good and win the Creative Director of the Year Award. This award is as much yours as it is mine.”
This latest accolade comes soon after Y&R Singapore’s 9 trophy haul at the Creative Circle Awards for multiple clients across numerous disciplines, marking the agency’s best ever showing in the TV category with 4 awards. Y&R’s 9 awards included 2 Silvers and 1 Bronze for Caltex’s ‘Five Star Fuel’ campaign, and 1 Silver for ‘M1 for Everyone’.
Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s 4 Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor.
At the time, Madon commented, “What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, 5 categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency.”
Also in 2013, Y&R Singapore bagged Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority.