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Y&R's Dell Spot Takes Flight



Peter Thwaites directs Annie

Y&R's Dell Spot Takes Flight


Y&R New York has recruited Gorgeous director Peter Thwaites to lens their latest Dell spot. A whimsical commerical that showcases Thwaites’ signature storytelling and wry humour. Featuring Annie, a small girl who with the help of her laptop and homemade green screen realises her dream of flying.
The commercial seems to reference kids’ movies from the 80s and early 90s. Complete with a retrospective voiceover, set in a small town American suburb and with a hint of grade school politics.
"This is the story of a girl named Annie who is determined to learn to fly.  After repeated failed attempts, she succeeds with the help of curiosity, ingenuity and, of course, the right technology,” explained a spokesperson from Y&R New York.
The British director, whose recent work includes the Sprite Camouflage spot (inspired by Chinese artist Liu Bolin) and Martini Split Screen, is represented by Anonymous Content in the States.

Client: Dell
Agency: Y&R New York
Chief Creative Officer: Jim Elliott
Creative Director/Copywriter: Margot Owett
Creative Director/Art Director: Fern Cohen
Executive Director of Content Production: Nathy Aviram
Agency Producer: Tamara Lecker
Executive Producer of Music: Jessica Dierauer
SVP, Account Managing Director: Lara Griggs
Global Business Leader on Dell: Joe Rivas
Production Company: Gorgeous
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Producer: Alicia Richards
Director of Photography: Igor Jaude Lillo
Editorial Company: Work Post
Editor: Neil Smith
Executive Producer (Work Post NYC): Erica Thompson
Executive Producer (Work Post UK): Jane Dilworth
Post Producer: Joy Purver
Post Production: The Mill
VFX Supervisor: Hitesh Patel
Post Producer: Boo Wong
Audio Post Production: Heard City
Mixer: Philip Loeb
view more - Creative
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VMLY&R North America, Tue, 31 Jul 2012 16:59:13 GMT