Y&R's Dell Spot Takes Flight

 

Y&R New York has recruited Gorgeous director Peter Thwaites to lens their latest Dell spot. A whimsical commerical that showcases Thwaites’ signature storytelling and wry humour. Featuring Annie, a small girl who with the help of her laptop and homemade green screen realises her dream of flying.

 

The commercial seems to reference kids’ movies from the 80s and early 90s. Complete with a retrospective voiceover, set in a small town American suburb and with a hint of grade school politics.

 

"This is the story of a girl named Annie who is determined to learn to fly.  After repeated failed attempts, she succeeds with the help of curiosity, ingenuity and, of course, the right technology,” explained a spokesperson from Y&R New York.

 

The British director, whose recent work includes the Sprite Camouflage spot (inspired by Chinese artist Liu Bolin) and Martini Split Screen, is represented by Anonymous Content in the States.

 

 

Credits

 

Client: Dell

Agency: Y&R New York

Chief Creative Officer: Jim Elliott

Creative Director/Copywriter: Margot Owett

Creative Director/Art Director: Fern Cohen

Executive Director of Content Production: Nathy Aviram

Agency Producer: Tamara Lecker

Executive Producer of Music: Jessica Dierauer

SVP, Account Managing Director: Lara Griggs

Global Business Leader on Dell: Joe Rivas

Production Company: Gorgeous

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Producer: Alicia Richards

Director of Photography: Igor Jaude Lillo

Editorial Company: Work Post

Editor: Neil Smith

Executive Producer (Work Post NYC): Erica Thompson

Executive Producer (Work Post UK): Jane Dilworth

Post Producer: Joy Purver

Post Production: The Mill

VFX Supervisor: Hitesh Patel

Post Producer: Boo Wong

Audio Post Production: Heard City

Mixer: Philip Loeb