Y&R's Crafty Print Campaign For Surfrider Foundation

Every year we dump tons of waste in our oceans, which leads to giant floating garbage dump. From there it slowly makes its way into the food chain. So finally we get it back on our own plate. 

These beautiful ads for the Surfrider Foundation Europe quite strikingly explain that what we dump into the ocean will eventually end up in the food chain, and thus into our mouths.