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Y&R Vietnam Appointed Digital AOR for Rémy Martin

Hires, Wins & Business 395 Add to collection

In partnership with VML Qais Singapore

Y&R Vietnam Appointed Digital AOR for Rémy Martin



Y&R Vietnam in partnership with Y&R Group’s digital agency VML Qais Singapore has been appointed as Rémy Martin Vietnam's digital agency of record. 


Projects include master brand website (Centaur Spirit) as well as the activation site for Rémy Martin's sponsorship of the Cannes Film Festival.


Rémy Cointreau Marketing Manager Indochina Timen Swijtink said, "Y&R and VML Qais showed an in-depth understanding of our market and category as well as wonderful creative prowess that can be hard to find in Vietnam's chaotic digital environment."


Y&R Vietnam CEO Matthew Collier said "Rémy Martin's desire to increase their presence across the digital landscape drove their search to find the best partner in market. It is an honour to be appointed by such a prestigious brand and, in conjunction with VML Qais Singapore, we're looking forward to building the brand’s footprint over the months and years to come."




Added Tripti Lochan, CEO of VML Qais, “Partnering with Y&R Vietnam from our regional hub in Singapore has been a rewarding experience, both in terms of being named digital AOR, and having seen the exciting potential for digitally-led marketing in Vietnam.”


Some facts & figures about Vietnam
•    Vietnam’s population currently exceeds 91.5 million; 31% urban dwellers and 69% rural. 
•    Over 50 million people are under the age of 30.
•    Internet penetration is at 34%, and 66% of Internet users go online every day
•    32% of people’s media consumption is online; only 0.9% of ad budgets is online
•    Mobile penetration stands at 139%; 62% of Internet users go online via mobile device
•    Vietnam is Facebook’s fastest growing country in the world (up 36% in just 6 months)

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VMLY&R Asia, Fri, 16 Aug 2013 03:51:11 GMT