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Y&R Thailand Proves 'The Power of Love' as Online Spot Goes Viral

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Short film for telco dtac has tugged at heartstrings the world over with more than 8 million views

Y&R Thailand Proves 'The Power of Love' as Online Spot Goes Viral

‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the 2-minute short has tugged heartstrings the world over with its essential message that technology can never replace love.

The ad has also proved the power of good content. Having gone live late on 30 June 2014, its humorous start and touching ending has had people Liking and Sharing on social media the world over. On YouTube, its primary version in Thai with English subtitles, has exceeded 7 million views; with over 70,000 views in Spanish, 30,000 in Norwegian and 20,000 in Chinese; while the Chinese version on Youku has exceeded 1 million.



Credits

Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Media: OMD
Brand: dtac
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter:  Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

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Genres: People, Dialogue

Categories: Mobile Network, Consumer Electronics

VMLY&R Asia, Wed, 09 Jul 2014 11:10:00 GMT