Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Y&R Team Red Istanbul Wins its First Grand Prix For Media Lions

Awards and Events 292 Add to collection

“Red Light” App for Vodafone has aided more than 103,000 victims of domestic abuse

 Y&R Team Red Istanbul Wins its First Grand Prix For Media Lions

Y&R’s Chief Global Creative Officer, Tony Granger, announced that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Red Light” app built for Vodafone. 

This is a first for Y&R Team Red Istanbul and for Turkey.

The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. 

More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times.

Granger states: “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that   we have been able to help women in danger of being abused.”

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VMLY&R EMEA, Wed, 24 Jun 2015 01:25:52 GMT