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Y&R Sydney's Campaign for Deloitte Sparks Conversation about Diversity and Inclusion

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‘Many Voices, One Song' shows how disjointed society would be if certain groups didn't have a voice

Y&R Sydney's Campaign for Deloitte Sparks Conversation about Diversity and Inclusion

In its first campaign from Y&R Sydney, Deloitte features its own employees and Melbourne community choir, ‘THE CHO!R’, to spread the message about the importance of diversity and inclusion.

The film showcases how disjointed organisations, communities and businesses would be if certain groups didn’t have a voice.

The campaign will be used internally as well as highlighting how Deloitte can help other businesses meet their diversity, inclusion and leadership needs.



Deloitte Chief Marketing Officer, Matt McGrath says: “It has been very exciting to do something that’s really fresh and different. Deloitte is one of Australia’s most innovative businesses, we always want to push boundaries and we believe this film says something new and different and that it will resonate with all Australians.”

Margaret Dreyer, Senior Partner and Deloitte’s National Diversity & Inclusion Leader added: “It is our firm belief that our values of respect and inclusion enable us to deliver the very best solutions to solve our clients’ most complex issues.”

The project elicited passion from all involved. Associate Creative Director Jeremy Hogg, Y&R Sydney says: “In the world we live, there literally cannot be enough of these types of messages. We are proud to partner with Deloitte to produce something as powerful as we have.”

The piece was directed by The Sweetshop’s Youness Benali, who said it’s a project close to his heart: "I'm a Swedish man, raised in Stockholm, but I'm not blonde and my eyes aren't blue. I don't look like the stereotypical Swede, because I was born to Moroccan parents. Diversity has always been at the centre of my life and I offer my utmost respect to Deloitte for championing and shining light on the huge importance of diversity.”

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Music

Composer: Benjamin Lycke

Artist: Johnathon Welch

Sound Production: Nylon

Engineer: Stuart Welch

Producer: Emma Hodge, Zabrina Wong

Executive Producer: Karla Henwood

Creative Agency

Creative Agency: Y&R Sydney

Copywriter: Tina Funder

Chief Creative Officer: Paul Nagy

Group Account Directors: Aaron Swan

Senior Account Manager: Stef Barry

Managing Partner: Wilf Sweetland

Account Managers: Sannidhi Mehta

Content Manager: Emily Emmerson

Partner: Senior Partner & National Diversity & Inclusion Leader

Production Company

Production Company: The Sweet Shop

Executive Producer: Edwards Pontifex, Loren Bradley

Director: Youness Benali

DOP: John Toon

Producer: Zena Bartlett

Client

Advertiser: Deloitte

Chief Marketing Officer: Matt McGrath

Marketing Manager: Shivaun Hales (Content)

Creative Consultant: Rebecca Dyce

Graphic Designer: Briana Russell

Manager, Marketing Communications: Adrian Letilovic

Genres: People, Scenic, Storytelling

Categories: Awareness, Corporate, Social and PSAs

VMLY&R Australia, Mon, 19 Mar 2018 21:34:05 GMT