Y&R Philippines Announces New ECD's

Y&R Philippines today announced the promotion of Herbert Hernandez to Executive Creative Director Y&R Philippines, and Jenny Nadong to Executive Creative Director – Colgate Palmolive.

Both report to Chief Creative Officer Y&R Philippines, Badong Abesamis.

Herbert Hernandez’ work has won multiple metals at Cannes, Award Australia, Spikes Asia, Adfest and Ad Stars, among other festivals. He has also handled big clients like Inbisco, Colgate-Palmolive, Nestle, Unilever, Ford, San Miguel, Smart, Foodsphere, Tanduay and Splash. Campaign Brief Asia has consistently listed Hernandez among the Philippines' Hottest Creatives and, as if being an advertising rock star wasn't enough, he plays guitar after work for the bands Moonstar88 and 6cyclemind.

A creative beloved by clients, Jenny Nadong has handled some of the Philippines' biggest brands: Colgate-Palmolive, Unilever, Johnson & Johnson, P & G, Mead Johnson, GSK, PLDT and Smart. Her work has been celebrated in both the Kidlat and Araw Awards, the country's premier creative shows. Coming to Y&R by way of Saatchi and Lowe, Jenny off-hours can be found on her board, showing off her badass surfing moves.

Commenting on the promotions, Y&R Philippines Chief Creative Officer Badong Abesamis said, “We congratulate Herbert and Jenny on these well-deserved promotions, capping a year in which Y&R Philippines brought home its first ever Cannes Lions in 27 years; 3 Lions for long-term client Maynilad Water.”

The Lions-winning Anti-Dengue Mosquito Trap is a Do-It-Yourself project designed to help curb dengue cases in poor communities.