Y&R NZ Scores Two Finalists at Shortlist Stage of 2018 Australian Effie Awards
Following a rigorous round of online judging by 120 industry experts,
The Communications Council announces 97 finalists from 36 agencies on
behalf of 45 clients have made it into round two of the Australian Effie
Awards. Y&R New Zealand has scored two finalists for Heinz 'Geoff'.
Finalists now compete for effectiveness awards across 26
categories, assessed by a team of 43 senior marketers, consultants and
researchers.
VIEW THE FULL LIST OF FINALISTS - 2018 Effie Awards Finalists.pdf
Says Colin Wilson-Brown, chairman of judges: "I'd like to thank the
first round judges for their time, insights and scrutiny. To see such a
high number of finalists progress sends a strong message around the
value of the work being delivered by our industry. The next round takes
that further, with cases and results assessed by panels of senior
marketers, providing a client perspective on how agency work is driving
business performance."
The Effie winners,
Effective Agency of the Year, Effective Advertiser Award, and Grand
Effie will be announced at a presentation in Sydney on Thursday 30
August.
The Effies are jointly presented by The
Communications Council and the Australian Association of National
Advertisers (AANA) in association with Think TV. Other sponsors and
supporters include Displayground, Facebook, Healthcare Communications
Council, Shootsta and UnLtd.
