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Y&R NZ Scores Two Finalists at Shortlist Stage of 2018 Australian Effie Awards



Agency scores two finalists for Australian client Heinz 'Geoff' campaign

Y&R NZ Scores Two Finalists at Shortlist Stage of 2018 Australian Effie Awards
Following a rigorous round of online judging by 120 industry experts, The Communications Council announces 97 finalists from 36 agencies on behalf of 45 clients have made it into round two of the Australian Effie Awards. Y&R New Zealand has scored two finalists for Heinz 'Geoff'.

Finalists now compete for effectiveness awards across 26 categories, assessed by a team of 43 senior marketers, consultants and researchers.

VIEW THE FULL LIST OF FINALISTS - 2018 Effie Awards Finalists.pdf

Says Colin Wilson-Brown, chairman of judges: "I'd like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance."

The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced at a presentation in Sydney on Thursday 30 August.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Displayground, Facebook, Healthcare Communications Council, Shootsta and UnLtd.
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VMLY&R Australia, Wed, 27 Jun 2018 03:35:43 GMT