Following this morning's CB exclusive news of Ben Coulson's departure
from Y&R Australia & New Zealand, it has just been announced
that Josh Moore (right), current CEO of Y&R New Zealand and the
creative leader behind this past year's hugely successful McWhopper
campaign, has been named the chief creative officer of both GPY&R
Australia and Y&R New Zealand.
Moore took over the helm of the media and creative agency Y&R NZ in 2011.
It was the #7 agency in the NZ market. This year the agency ranked No.1
in APAC at the Cannes Lions and No.4 in the world. On top of that
Y&R NZ won The Grandy at the Andys, 6 Yellow Pencils and most
awarded agency at D&AD, Best In Show at NYF and a highly coveted
Webby. Prior to Y&R he was the founder of Us Sydney, now known as
Says Tony Granger, chief creative officer of Y&R: "Josh has
tremendous creative courage. It goes without saying that he is wildly
imaginative, but he is also extraordinarily smart about what will make
consumers pay attention and what will motivate them to take action.
That's what makes him so effective and extraordinary."
McDonald (above, left), CEO, Y&R Group Australia & NZ: "Josh has been a
driving force in the growth and global reputation of our Y&R New
Zealand agency. I'm excited to have him turn his creative attention to
the entire region, and know that he will bring his energy and enthusiasm
to our clients and our people alike."
Says Moore: "I have a
personal mantra that I have been leading Y&R New Zealand with --
Don't Die Wondering. It's emblazoned in neon across the agency's
reception area. This kind of thinking drives brave people to create
brave work and attract brave clients. Creating experiences that engage
people with brands is the job of advertising agencies. How we achieve
this evolves every day, there is no formula. I am looking forward to
working with my colleagues in Australia and the great clients that we
have across the region."
Moore succeeds Ben Coulson, who is leaving the agency to pursue other interests.
Granger: "I want to thank Ben, who leaves a legacy here of innovative
and outstanding work. I am positive his next chapter will be worthy of
his tremendous talent and we wish him well."