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Y&R New Zealand Asks: What's My Number

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Robber's Dog prompt Kiwis to check annual energy savings

Y&R New Zealand Asks: What's My Number

Following a competitive tender earlier this year, the Electricity Authority appointed Y&R NZ as the creative and media agency for ‘WhatsMyNumber.org.nz’.

The first new work for the brand delivered by Y&R was launched over the weekend.

The campaign prompts Kiwis to consider what their annual power savings might really be worth to them. Because the more value you place on any potential energy savings, the more reason you’ve got to check your power deal online.

"When you think about what we go through just to earn our shiny little pennies, it makes a lot of sense to hang onto them” says Scott Henderson, Creative Director – Wellington, Y&R NZ. “The more value you place on the savings, the more reason you’ve got to take a couple of minutes and check your power deal.”

Todd Collings, Programme and Procurement Manager, Electricity Authority, says “We’re very proud of the new work and we are confident it will bring some fresh new energy to ‘WhatsMyNumber’.”

View the second spot 'Office' here.

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Genres: Comedy

Categories: Utilities, Electric

VMLY&R Sydney, Wed, 09 Jul 2014 10:18:10 GMT