VMLY&R North America
Tue, 11 Aug 2015 15:00:00 GMT
Y&R New York is announcing three key new additions to its creative team. Effective immediately, Christian Carl is Global Executive Creative Director overseeing Dell; Hamish McArthur is Head of Design; and Greg Lotus is Executive Director of Integrated Production. All three report into Y&R New York Chief Creative Officer Leslie Sims.
“Dell is an incredibly dynamic brand, and I knew we needed a creative leader with not only a fantastic talent, but also the ability to oversee creative for a global enterprise, ensuring consistency and cohesiveness across both BtoB and BtoC efforts. There was no question that Christian was the person for the job,” said Sims.
As Global Executive Creative Director, Christian Carl will mainly devote his talents to Dell, and will also contribute to business development efforts for the agency. Carl comes to Y&R from Havas New York, where, as Executive Creative Director, he led creative development on Dos Equis and other clients, and helped to secure new business. Carl also spent seven years at Arnold Worldwide, where he was promoted to Interactive Creative Director and oversaw the Volvo account.
Sims added: “As brands travel across an ever-increasing number of mediums and platforms, design and production have moved to the forefront of the creative process. Consumers are accustomed to speaking in visual language, and they recognize and expect high quality production. That’s why it is so important to cast the right people in those roles – and why I am thrilled that Hamish and Greg are part of our team now.”
Responsible for setting the design vision for the agency, Hamish McArthur oversees a team of designers and works across the agency’s clients, including Campbell’s, Dell, Hillshire Brands, Pepperidge Farms, the U.S. Navy and Xerox. He has 20 years of award-winning brand identity, print and digital design experience at agencies including Saatchi & Saatchi, Publicis, McCann Erickson and Sugar & Partners.
As Executive Director of Integrated Production, Greg Lotus will oversee production across all clients at Y&R New York. A pioneer of integrated production, Lotus has an impressive track record of producing award-winning work for global brands, including MasterCard, Sony, Nikon, Verizon and General Mills. For nearly 20 years prior to joining Y&R, he held successive roles at McCann New York, rising in the ranks from Assistant Producer to Senior Vice President/Executive Producer.view more - Hires, Wins & BusinessVMLY&R North America, Tue, 11 Aug 2015 15:00:00 GMT