Y&R Most Awarded Network in Australasia at Cannes Lions; Y&R NZ Most Awarded Agency; 'McWhopper' Most Awarded Campaign
Y&R Group was the most awarded network in
Australia and New Zealand at Cannes this year, taking home a record
breaking 27 lions. Second was BBDO with 25 lions and third was DDB with
22 lions.
Y&R Group offices from Auckland, Melbourne, Wellington and Brisbane all contributed to the haul, which included 2 Grand Prix, 1 Titanium, 8 Gold, 8 Sliver and 8 Bronze lions.
'McWhopper' for Burger King was the most awarded campaign in the region, with a total of 17 lions. Y&R Auckland also added gold lions for Jaguar 'Actual Reality' and GPY&R Brisbane won gold for Brisbane City Council's 'Life saving stickers'.
Y&R Group offices from Auckland, Melbourne, Wellington and Brisbane all contributed to the haul, which included 2 Grand Prix, 1 Titanium, 8 Gold, 8 Sliver and 8 Bronze lions.
'McWhopper' for Burger King was the most awarded campaign in the region, with a total of 17 lions. Y&R Auckland also added gold lions for Jaguar 'Actual Reality' and GPY&R Brisbane won gold for Brisbane City Council's 'Life saving stickers'.
Y&R Group won for seven clients across nine juries, including
integrated, titanium, direct, radio, cyber, promo, PR, health and
entertainment.
Says Ben Coulson, Y&R regional CCO
"Considering that a finalist at Cannes puts your work in the top 5% of
work in the world. This week's performance by our agencies is very
special. I'm proud to be part of a group of people who love making top
shelf work."
In 2nd place BBDO scored one Grand Prix, one titanium and 9 gold lions, DB Export's 'Brewtroleum' winning the major awards.
Says Ben Coulson, Y&R regional CCO
"Considering that a finalist at Cannes puts your work in the top 5% of
work in the world. This week's performance by our agencies is very
special. I'm proud to be part of a group of people who love making top
shelf work."In 2nd place BBDO scored one Grand Prix, one titanium and 9 gold lions, DB Export's 'Brewtroleum' winning the major awards.
