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Creative in association withGear Seven
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Y&R Mexico and Movistar Release 'Love Story' PSA to Raise Awareness About Online Dating Scams
22/05/2017
Group745
Advertising Agency
Mexico City, Mexico
245
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In the spot, a couple who met online finally meet after weeks of chatting but their first date is not quite what either expected
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Y&R México in collaboration with Movistar, a Telefonica company, launched the PSA “Love Story” earlier this month and I wasn’t sure if you’ve seen it. It’s work that I thought would interest you. 

Directed by Andrew Lang from Wabi Productions, the spot shares a modern love story with contemporary issues. The ad aims to raise awareness for people of all ages about being smart in the use of technology and social networks, in this case, when making a love connection. The final caption of the spot reads “150 million fake profiles live on social media. Not everyone is who you think they are.”

Credits
Brand
Agency / Creative
Production
Work from VMLY&R Mexico
Group745
Shout
Movistar
20/09/2022
131
0
Group745
Emma/Emily
CENATRA
20/09/2022
12
0
Group745
Johanna/John
CENATRA
20/09/2022
15
0
ALL THEIR WORK