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Y&R Mexico and Movistar Release 'Love Story' PSA to Raise Awareness About Online Dating Scams

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In the spot, a couple who met online finally meet after weeks of chatting but their first date is not quite what either expected

Y&R Mexico and Movistar Release 'Love Story' PSA to Raise Awareness About Online Dating Scams
Y&R México in collaboration with Movistar, a Telefonica company, launched the PSA “Love Story” earlier this month and I wasn’t sure if you’ve seen it. It’s work that I thought would interest you. 

Directed by Andrew Lang from Wabi Productions, the spot shares a modern love story with contemporary issues. The ad aims to raise awareness for people of all ages about being smart in the use of technology and social networks, in this case, when making a love connection. The final caption of the spot reads “150 million fake profiles live on social media. Not everyone is who you think they are.”

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Creative Agency

Creative Agency: Y&R México

Brand Director: Karely Munárriz

CEO: Karely Munárriz

Chief Creative Officer: Saúl Escobar

Client Servicing: Adriana Veytia (VP)

Copywriter: Rodrigo Casas

Director: Juan Pablo Osio (Producer)

Group Creative Director: Saúl Escobar

Head of Art: Natalia Berrio

Planner: Natalia Berrio (VP)


Advertiser: Movistar

Production Company

AD: Jorge Sempre

Camera: David Echeverria (Steady Cam)

Director: Andrew Lang

DOP: Rafael Lluch

Executive Producer: Denise Mendoza (manager)

Executive Producers: Melissa Brown

Hair and Make Up: Alicia de la Rosa

Location: Fernando Martinez

Managing Director: Alan Suárez

Production Company: Wabi Productions

Production Manager: Adriana Vera

Stylist: Ana Vazquez

VMLY&R LATAM, Mon, 22 May 2017 12:30:35 GMT