This year, BBC will be making Wimbledon more accessible than ever. The entire nation will have front row seats anytime, anyplace, anywhere - thanks to the unprecedented coverage of the world famous tennis tournament. Britain’s favourite broadcaster will run 15 live streams across all devices, host a dedicated Wimbledon page both online and on their BBC Sport App, and of course showcase the biggest and best matches across their terrestrial channels.
Y&R London’s campaign features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon. The nation can truly experience all the highs and lows of the tournament through BBC, who have covered the tournament for 90 years.
Mixing live action and 3D animation, the tennis ball bounces, spins and slices exactly like an Andy Murray forehand, and the action builds becoming more frenetic amid spectacular scenery. The TV campaign launches on 25th of June will be supported by Instagram. BBC Sport Instagram Stories will look at the culture and lifestyle of Wimbledon players and spectators over the last nine decades and will launch the week before the opening match.
“The two weeks of Wimbledon will be one of the best sporting occasions this summer and the BBC are bringing even more ways to enjoy the Championships. Our dynamic and modern trail celebrates the 90 Year partnership between the club and the BBC, perfectly building excitement for Wimbledon as our maverick tennis ball travels across the breadth of the UK switching everything on, ready for the tournament.” James Parry, Head of Marketing BBC Sport and Radio 5 Live
“We wanted to create a trail for the BBC that is modern, dynamic and grabs attention for the biggest British sporting event this Summer. Irreverent and full of character, our maverick tennis ball turns the nation onto Wimbledon from a very different perspective.” Jon Burley, CCO, Y&R London