Y&R Labstore Adds China To Regional Retail Marketing Network

Y&R Guangzhou has further strengthened its capabilities with the addition of retail and shopper marketing offering Y&R Labstore GZ. Y&R’s global retail and shopper marketing network Labstore now extends across six markets in Asia Pacific – China, Indonesia, Singapore, Philippines, Thailand and Australia. 

Y&R Labstore GZ’s dedicated seven-staff design team is headed up by Chief Art Officer Dicky Meng, formerly creative department director at Y&R GZ. Dedicated solely to client’s retail and shopper marketing needs, Labstore GZ’s portfolio includes some clients shared with Y&R GZ such as Arawana and Nairobi Global Trade Center. New design and retail projects such as Tencent Greater Bay and Zhongtian Finance will be managed independently.

Commenting on the new offering, Y&R GZ CEO Michael Xia said, “Having serviced clients’ retail design needs for many years now, including Arawana, Miracle Gro, Biostime and China Southern Airlines, our team has built up robust experience across multiple categories, which give us utter confidence in Labstore GZ’s development and development. While design is the key business right now, we look forward to expanding its shopper and retail marketing capabilities into retail strategy and planning.”

Y&R Labstore GZ will be the latest in a string of openings around the world, having rolled out in more than 22 markets worldwide since 2014, across Europe, Asia, Latin America, North America and South Africa. One of the biggest networks of its kind, it is in the top five retail and shopper marketing networks geographically. In Asia Pacific, Labstore already thrives in Indonesia, Singapore, Thailand, the Philippines and Australia.