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Y&R Develops The Best Lesson Ever for Premier League Primary Stars

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Spot produced by Y&R Productions was directed by Jo Tanner and features Newcastle United’s Rafa Benitez, Ayoze Perez and more

Y&R Develops The Best Lesson Ever for Premier League Primary Stars
The latest video in the campaign to promote the primary school education programme, Premier League Primary Stars has been released.

The video features Newcastle United’s Rafa Benitez, Ayoze Perez, Massadio Haidara, Florian Lejeune, Christian Atsu and Javier Manquillo to making spelling more exciting by creating an English lesson the children will never forget.

The ‘Best English Lesson Ever’ is the final film in the star-studded ‘Best Lesson Ever’ campaign, and has been designed to drive deeper levels of engagement and advocacy among parents and teachers for Premier League Primary Stars. Other videos feature the likes of Wayne Rooney and Peter Crouch, teaching similarly unique Maths and English lessons.

Premier League Primary Stars provides teaching resources, to be used at home or in the classroom, which use football to inspire primary school children in Maths, English, PE, and PSHE.  Since launching, the educational programme has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.  

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.

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Client

Advertiser: Premier League

Business Director: Ben Van der Gucht

Production Company

Production Company: Y&R Productions

Director: Jo Tanner

DOP: Federico Alfonzo

Producer: Karen Durham

Creative Agency

Creative Agency: Y&R London

Strategist: Josh Taylor-Dadds

Producer: Charlotte Jude, Elena Di Maria (Assistant)

Chief Creative Officer: Jon Burley

Designer: Chris Willis & Aaron Moss

Strategy Director: Ross Cameron

Creatives: Sophie Taylor & Joyce Kremer

Sound Producer: David Lazaro (Lead)

Offline

Edit Company: Hogarth

Editor: Tony Whetnall

Categories: Education, Corporate, Social and PSAs

VMLY&R London, Tue, 12 Jun 2018 12:51:06 GMT