VMLY&R - EMEA
2 years ago
Global conflicts are tearing apart countries and destroying millions of lives. Amongst those suffering are thousands of Syrian and Rohingya families, torn apart by war and driven away from the safety of their homes.
As countless widowed mothers struggle to provide for their families alone and innumerable children are left without the love and care of their parents, we must stand together #HandInHand so that no refugee is left to face this struggle alone.
This Ramadan, Y&R launches a global digital campaign for UNHCR, The UN Refugee Agency, which aims to bring the world together. Spearheaded by a film, ‘Projections of Hope’ tells two stories.
In the foreground the film captures the reality every refugee faces, in the background projections change every scene showing how all refugees can be given hope when the world stands together. The global digital campaign has already been released online across different social media platforms under the hashtag #HandInHand. There are several releases and stories that aim to show the reality of the situation and how every form of aid makes a real impact on refugee lives.
The campaign drive is to get as much support for Rohingya and Syrian Refugees, specifically highlighting four key stories-the flood crisis facing Rohingya refugees, critical aid and support for Rohingya orphans, support for single Syrian refugee mothers and providing support to Syrians who are now celebrating their 7th Ramadan as a refugee.
As Ramadan is a time for giving and togetherness, the message to the world is simple- ‘We are all human and we can understand each other’s pain. So let’s stand together #HandInHand and leave no refugee behind’.
Categories: Charity, Corporate, Social and PSAsVMLY&R - EMEA, 2 years ago