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Y&R and MassMarket in the Fast Lane

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Smuggler director Mark Molloy revs up for Valvoline

Y&R and MassMarket in the Fast Lane

Life in the fast lane? Challenge accepted.


MassMarket, Young & Rubicam and director Mark Molloy from Smuggler weren’t afraid to get their hands dirty on this tour of “Garage 140,” sifting back through the sands of time and revisiting the last 140 years of Valvoline’s legacy.


The spot opens where all good stories do - at the beginning.


“We wanted to convey in an authentic and tangible way how Valvoline has evolved through the ages,” said MassMarket Creative Director Drew Downes, ”and to show the various ways that different generations value and use the same product.”


MassMarket was on set with director Mark Molloy to capture the essence of each era and make certain the shots would transition seamlessly from one time period to the next.

“Because of the background enhancement and digital matte paintings that needed to be completed, the live action had  to be on point,” noted MassMarket VFX Supervisor Andy Jones. “We worked with Mark (Molloy) meticulously to make sure that each element of every set spoke to the moment we were trying to celebrate. He’s a brilliant storyteller and It was a true pleasure collaborating with Mark from the very beginning.”





Agency: Young & Rubicam
Chief Creative Officer: Jim Elliot
Creative Director: Andrew Jeske
Creative Director: Adrien Bindi
Senior Producer: Mathieu Shrontz
Assistant Producer: Abby Bralove
Director of Business Affairs: Stacy Kallan
Account Director: Mike Acken
Account Supervisor: Laurence Evans
Assistant Account Executive: Daniel Clark
Production Company: Smuggler
Director: Mark Molloy
Executive Producer: Lisa Rich
Bidding Producer: Shannon Jones
Head Of Production: Andrew Colon
Line Producer: Kim Shapiro


VIsual Effects: MassMarket
Executive Producer: Louisa Cartwright
Producer: Giselle Bailey
Creative Director: Drew Downes
VFX Supervisor: Andy Jones
Head of CG/ Matte Painting: Dean Robinson
Compositors: Fabien Coupez, Federico Saccone, Ting Hsu
Designer: Joe Ball 
Editorial: Rock, Paper, Scissors
Editor: Ted Guard
Executive Producer: Eve Kornblum
Producer: Justin Kumpata

Music: Human
Sound Design: One Thousand Birds
Sound Designer: Andrew Tracy
Executive Producer: Laura Dopp
Audio: Heard City
Mixer: Cory Melious
Executive Producer: Gloria Pitagorsky

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Genres: Visual VFX

VMLY&R North America, Mon, 21 Oct 2013 15:22:48 GMT