YouTube Canada Celebrates the Power of Canadian Creators in Campaign from Mosaic

YouTube Canada has launched a national campaign, with creative agency Mosaic, featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on their success on YouTube. Beloved by Canadian and international viewers, creators come to YouTube every day to truly turn opportunity into impact.

“YouTube elevates Canadian culture and has a vital and flourishing impact on Canadians’ lives and businesses,” said YouTube Canada Marketing Lead Alyssa Whited. “The featured creators are just a sample of the vast talent and diversity that make up YouTube Canada's creator ecosystem. Every day, creators come to the platform to tell stories and create content that meaningfully impacts the lives of Canadians.”

"The campaign showcases a broad range of both established, well-known voices alongside new and emerging talent who flourished during the Covid-19 pandemic,” said Dave Thornhill, creative director, Mosaic. “In partnership with Spy Films and our incredible director Le Ged, we’ve united their inspiring voices through dramatic transitions that reinforce the platform’s unique ability to empower us, by connecting us.”

These creators and their content are an essential part of the fabric of Canadian culture. Canadian creator success also means a positive impact on the country’s economy, with YouTube’s creative ecosystem contributing approximately $923 million to Canada’s GDP in 2020 and creating upwards of 34,000 jobs. (Source: Oxford Economics Research, YouTube Impact Study, CA, March 2021). They exemplify YouTube Canada’s commitment to drive cultural diversity, enrich lives and amplify Canadian talent.

The campaign is supported with a nation-wide paid media campaign which will run on out-of-home billboards, digital and TV ads until the end of November. Digital includes :30 and :15 video.