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YouTube Canada Celebrates the Power of Canadian Creators in Campaign from Mosaic

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Campaign features 16 creators who are thriving on the platform in spots directed by Spy Films' Le Ged

YouTube Canada Celebrates the Power of Canadian Creators in Campaign from Mosaic

YouTube Canada has launched a national campaign, with creative agency Mosaic, featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on their success on YouTube. Beloved by Canadian and international viewers, creators come to YouTube every day to truly turn opportunity into impact.

“YouTube elevates Canadian culture and has a vital and flourishing impact on Canadians’ lives and businesses,” said YouTube Canada Marketing Lead Alyssa Whited. “The featured creators are just a sample of the vast talent and diversity that make up YouTube Canada's creator ecosystem. Every day, creators come to the platform to tell stories and create content that meaningfully impacts the lives of Canadians.”

"The campaign showcases a broad range of both established, well-known voices alongside new and emerging talent who flourished during the Covid-19 pandemic,” said Dave Thornhill, creative director, Mosaic. “In partnership with Spy Films and our incredible director Le Ged, we’ve united their inspiring voices through dramatic transitions that reinforce the platform’s unique ability to empower us, by connecting us.”

These creators and their content are an essential part of the fabric of Canadian culture. Canadian creator success also means a positive impact on the country’s economy, with YouTube’s creative ecosystem contributing approximately $923 million to Canada’s GDP in 2020 and creating upwards of 34,000 jobs. (Source: Oxford Economics Research, YouTube Impact Study, CA, March 2021). They exemplify YouTube Canada’s commitment to drive cultural diversity, enrich lives and amplify Canadian talent.

The campaign is supported with a nation-wide paid media campaign which will run on out-of-home billboards, digital and TV ads until the end of November. Digital includes :30 and :15 video.

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National Campaign

Client: YouTube Canada

Head of Marketing, Google Canada: Laura Pearce

Marketing Lead, YouTube Canada: Alyssa Whited

YouTube Ads Marketing Lead: Amanda Lee

Strategic Partner Manager, Canada: Danielle Morgan

Head of Content Partnerships, Canada at YouTube: Andrew Peterson

Research & Insights Lead, Canada: Behzad Ghotb

Google Canada Communications & Public Affairs: Luiza Staniec

Communications Manager, Google: Hibaq Ali

Agency: Mosaic

Executive Creative Directors: Laura Serra, Dave Watson

Creative Director: Dave Thornhill

Associate Creative Directors: Henry Park, Kareem Halfawi

Art Director: Sophie Gosetto

Copywriter: Mat Levinson

Design Director: Nick Pilon, Sarah Rafter, Ron Paisley

Designers: Josh Levine, Aneta Pacholska, Boban Stojanovski, Ana Choi

Strategy Director: Lavana Pauk

VP, Account Service: Nick Karantjas

Group Account Director: Barrett Holman

Senior Account Managers: Kristie Siman, Melissa Moroney

Project Manager: Alex J. Herron

Resource Manager: Scott DeGier

Print Producer: Narine Artinian

Assistant Producer: Katie Fowler

Executive Producer: Clair Galea

Production Company: Spy Films

Director: Le Ged

Director of Photography: Brandon Kelly

Line Producer: Erik Wilson

Executive Producer: Marcus Trulli

Real People Casting: Ground Glass Casting

Executive Producer: Andrew Dieters

Offline Editorial: Nimiopere

Editor: Raj Ramnauth

Assistant Editor: Bryan Rueben

Executive Producer: Julie Axell

Finish House: Darling

VFX/On-Line: Steve McGregor & Paul Binney

Colorist: Kassi Bellamy

Audio: SNDWRx

Produced and Composed by: Didier Tovel

Session Players: Mark James, Aaron Paris

Sound Design & Mixing: Didier Tovel

Executive Producer: Alison Lawee

Genres: People

Categories: Media and Entertainment, Streaming Services

Spy Films, Mon, 27 Sep 2021 14:28:00 GMT