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YOUTH MODE Soundtracks Adidas Ultraboost 21's Explosive Launch

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TBWA and Builders Club collaboration with YOUTH MODE on the project
YOUTH MODE Soundtracks Adidas Ultraboost 21's Explosive Launch

This orbiting journey uses high-speed, dynamic cameras to express the explosive high-energy of UB21. TBWA explored all the details, but specifically its USPs: boost sole, LEP & prime knit – diving into visceral metaphors that really tease the shoe’s bounciness, responsiveness and supportive engineered fabric. adidas finessed and refined a hyper-detailed 3d shoe and environment to create the premium UB21 world and showcase the harmonisation and power of its high-performance shoe.

The project was a collaboration between TBWA and Builders Club, with YOUTH MODE providing the soundtrack and sound design.

video
Adidas - Ultraboost 21
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Client

Advertiser: Adidas

Creative Agency

Creative Agency: TBWA / Builders Club

Music

Music Company: YOUTH MODE

Music Supervisor: Jack Derbyshire

Composer: Ryan Gorringe

Sound Designer: Ryan Gorringe

Genres: Animation, Music & Sound Design, Animatics, Visual VFX, Fashion & Beauty

Categories: Shoes, Clothing and Fashion

YOUTH MODE, Wed, 10 Feb 2021 16:19:34 GMT