Wed, 10 Feb 2021 16:19:34 GMT
This orbiting journey uses high-speed, dynamic cameras to express the explosive high-energy of UB21. TBWA explored all the details, but specifically its USPs: boost sole, LEP & prime knit – diving into visceral metaphors that really tease the shoe’s bounciness, responsiveness and supportive engineered fabric. adidas finessed and refined a hyper-detailed 3d shoe and environment to create the premium UB21 world and showcase the harmonisation and power of its high-performance shoe.
The project was a collaboration between TBWA and Builders Club, with YOUTH MODE providing the soundtrack and sound design.
Genres: Visual VFX, Music & Sound Design, Animatics, Animation, Fashion & Beauty
Categories: Shoes, Clothing and FashionYOUTH MODE, Wed, 10 Feb 2021 16:19:34 GMT