Wed, 10 Feb 2021 16:19:34 GMT
This orbiting journey uses high-speed, dynamic cameras to express the explosive high-energy of UB21. TBWA explored all the details, but specifically its USPs: boost sole, LEP & prime knit – diving into visceral metaphors that really tease the shoe’s bounciness, responsiveness and supportive engineered fabric. adidas finessed and refined a hyper-detailed 3d shoe and environment to create the premium UB21 world and showcase the harmonisation and power of its high-performance shoe.
The project was a collaboration between TBWA and Builders Club, with YOUTH MODE providing the soundtrack and sound design.
Creative Agency: TBWA / Builders Club
Music Company: YOUTH MODE
Music Supervisor: Jack Derbyshire
Composer: Ryan Gorringe
Sound Designer: Ryan Gorringe
Genres: Animation, Music & Sound Design, Animatics, Visual VFX, Fashion & Beauty
Categories: Shoes, Clothing and FashionYOUTH MODE, Wed, 10 Feb 2021 16:19:34 GMT