This orbiting journey uses high-speed, dynamic cameras to express the explosive high-energy of UB21. TBWA explored all the details, but specifically its USPs: boost sole, LEP & prime knit – diving into visceral metaphors that really tease the shoe’s bounciness, responsiveness and supportive engineered fabric. adidas finessed and refined a hyper-detailed 3d shoe and environment to create the premium UB21 world and showcase the harmonisation and power of its high-performance shoe.

The project was a collaboration between TBWA and Builders Club, with YOUTH MODE providing the soundtrack and sound design.