The former footballer - who previously collaborated with his eldest child, Brooklyn, on a project for his skincare brand House 99 - posed in a series of sleek frames from the new collection.
Eyewear by David Beckham boasts a vast range of accessories, including a pair of rectangular spectacles.
The Spring Summer 2020 collection for the new brand will be available at selected retailers later this month.
Brooklyn has had experience with having creative control behind massive projects, as he shot his first campaign with Burberry back in January 2016.
YOUTH MODE sourced and licensed the music for the campaign. The chosen soundtrack is by Heston Blonde - Dirty Strat.