Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

YOUTH MODE Music Supervises Sainsbury's TU Clothing 'Summer of Love' Ad

Creative 1.5k Add to collection

‘Boasty’ by Wiley, Stefflon Don, Sean Paul and featuring Idris Elba soundtracks the spot

YOUTH MODE Music Supervises Sainsbury's TU Clothing 'Summer of Love' Ad

YOUTH MODE recently provided music supervision on Sainsbury's latest commercial for Tu, the supermarket's clothing range.

The spot, titled ‘Summer of Love’, is set to the the song ‘Boasty’ by Wiley, Stefflon Don, and Sean Paul, featuring Idris Elba, and shows the women – who haven’t been photoshopped or retouched – dancing around in summer dresses and swimming costumes.

YOUTH MODE were brought on board early in the process, which enabled all involved to evaluate and discuss a variety of potential soundtracks.

A spokesperson for Tu said of the new ad: “Conversations about our bodies should empower us, make us feel positively fabulous and encourage us to be kind to ourselves and work towards loving what we have.” 

video
Sainsbury's Tu - Summer Of Love
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Sainsbury's Tu Clothing

Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Genres: Music & Sound Design, People, Fashion & Beauty

Categories: Clothing and Fashion, Day Wear

YOUTH MODE, Thu, 06 Jun 2019 13:00:19 GMT