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YOUTH MODE Music Supervises River Island AW18 Campaign

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Campaign spot directed by Liz Collins features an array of differently able models as a continuation of the clothing retailer's SS18 campaign

YOUTH MODE Music Supervises River Island AW18 Campaign

Having worked on the SS18 campaign earlier this year, YOUTH MODE have once again linked up with River Island to oversee the soundtrack for the brand's latest AW18 campaign.

River Island is extending the popular pro-diversity campaign it launched earlier this year with an autumn/winter push in response to its customers' request that it features more people with disabilities.

The British high street label announced the campaign on Twitter calling it 'a celebration of people who reject stereotypes and champion self-expression'. 

The new instalment of the "Labels are for clothes" campaign, directed by Liz Collins, echoes the creative approach of the first spot in February.

The soundtrack is provided by Leo Justi and Brazzabelle. 

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Client

Brand: River Island

Production Company

Director: Liz Collins

Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Song: Swipe It Off

Artist: Leo Justi & Brazzabelle

Genres: Music & Sound Design, People, Fashion & Beauty, Luxury

Categories: Clothing and Fashion, Day Wear

YOUTH MODE, Mon, 08 Oct 2018 13:52:14 GMT