'You’re Our Headline Act' in Park Pictures and VCCP's O2 Campaign

Park Pictures director Georgia Hudson pairs with creative agency VCCP to introduce O2’s new campaign, ‘You’re Our Headline Act’, putting costumers centre stage. 

Hudson’s work builds on O2’s rich heritage in music and live experience, highlighting the all-exclusive perks and benefits of being on the O2 network.

Set to the track ‘Light’ by Michael Kiwanuka, the film follows a customer walking through a park, when his old phone dies and, suddenly, everything changes. 

A show begins to take shape around him - with dramatic lighting, lasers shooting out of cars, and a stage rising up beneath him as he experiences a moment where he is in the spotlight, where he is the headline act. Finally, he leaps from the stage back to the ground and we return to normality. Except, now he has a brand new, shiny phone in his hand thanks to O2 custom plans.