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Your Poop Wants to Tell You Something.



Dutch Digestive Foundation pushes for poop peeking with Cheel campaign

Your Poop Wants to Tell You Something.

Today Cheel, part of Cheil Worldwide, launched its new campaign for the Dutch Digestive Foundation (MLD Stichting).

With this campaign Cheel wanted to make people aware of Colon Cancer and how to detect it.  

Admittedly, one's faeces aren't a favourite subject of many - in fact, most of us grimace at the mere thought of discussing relieving ourselves publicly. But it can say a lot about the state of your health.

Your poop can tell you what you have been eating, but it also shows if something seriously wrong is happening, for example colon cancer.

So check your poop regularly. Go to and find out what the symptoms of colon cancer are and what you need to look out for.


Dutch Digestive Foundation: Marian Verasdonck- van Wijchen, Veronique de Bos, Susanne van Vegchel, Edith Mulder, Iris Wieland
Agency: Cheel
Concept: Joep de Kort, Massimo van der Plas
Strategy: Maarten Mantje
Account: Natasja van de Salentein
Production Agency: Czar
Director: Floris Kingma
Producer: Frank de Kok
DOP: Gabor Deak
Edit: Amber Hooijmans
Post production: Storm Postproductie
Sound Radio: Kees Kroot Soundcircus
Sound & music film: Hielke Praagman

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Genres: Animation, Comedy

Categories: Charity, Corporate, Social and PSAs, Tue, 25 Mar 2014 15:50:38 GMT