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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Your Future Self Will Thank You for Checking Out This Campaign from Droga5

10/10/2016
Advertising Agency
New York, USA
496
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The comical campaign highlights how you're always going to be better off healthy

People’s relationship with their health is changing. Health is no longer a destination, but a lifetime journey that includes fun exercise, good friends, passions and purpose, new adventures and the occasional indulgence. It’s not all about what you remove from life but rather what you add, to make life more fulfilling.

Nature’s Bounty has always given people more control when it comes to their health. They were pioneers in the category, providing people with vitamins, minerals and supplements to help set a foundation for their healthy lives.

In this new campaign, live today, the company shows that no matter what happens in the future, both from a long- and short term perspective, you’ll always be better off healthy. Because even if the future is completely unpredictable, one thing is certain: you won’t find yourself in a situation where being healthy isn’t a good thing.

The campaign comprises three films featuring people interacting with their future selves. Each character is pleasantly surprised to see how well equipped they are to face their future - thanks to the care they’ve taken by using Nature’s Bounty products and staying healthy.

You can check out the three comical spots below:




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Editorial
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